Portfolio Explorer
AutoFi
To improve clarity and flow across the AutoFi loan application steps.
Client
AutoFI
Year
2021
Services
Figma
Web Design
Industry
Dealership
The Challenge
Redesigning AutoFi’s loan application flow to improve clarity, reduce user friction, and align the experience with dealership-specific needs. The goal was to make the process simpler and more intuitive for both dealerships and customers.
Key Issues
The dealership loan process was confusing for users, with unclear steps and inconsistent communication.
Users experienced stress during authentication and loan application stages due to complex forms and unclear validation messages.
Sensitive personal and financial data handling raised concerns about trust and privacy.
The overall user journey lacked a sense of clarity and safety, leading to friction and drop-offs.
Impact on Engagement and Market Reach
The redesigned authentication flows for AutoFi’s dealership app reduced the time dealers spent filling out loan applications, minimizing frustration and improving clarity. With an estimated 20 users in the test group, the new process cut application time by 30%, allowing dealers to complete the process more quickly. The experience resulted in a 45% increase in successful loan submissions.
The Analysis
To redefine the perception of cruises, we conducted extensive research on audience preferences, digital engagement trends, and effective media strategies.
Research Findings
The redesigned authentication flows for AutoFi’s dealership app reduced the time dealers spent filling out loan applications, minimizing frustration and improving clarity. With an estimated 20 users in the test group, the new process cut application time by 30%, allowing dealers to complete the process more quickly. The experience resulted in a 45% increase in successful loan submissions.
The Solution
To address these challenges, we redesigned the loan application experience with a focus on clarity, guidance, and reassurance.
We simplified the flow by clearly breaking down each step of the loan process and reducing unnecessary input fields. Progress indicators were introduced to help users understand where they were and what came next. Key actions and messages were rewritten in plain language to reduce confusion and cognitive load.
The result was a smoother, more confident journey for users applying for dealership loans one that balanced business requirements with human understanding.
Check out my other projects!
AutoFi
To improve clarity and flow across the AutoFi loan application steps.
Client
AutoFI
Year
2021
Services
Figma
Web Design
Industry
Dealership
The Challenge
Redesigning AutoFi’s loan application flow to improve clarity, reduce user friction, and align the experience with dealership-specific needs. The goal was to make the process simpler and more intuitive for both dealerships and customers.
Key Issues
The dealership loan process was confusing for users, with unclear steps and inconsistent communication.
Users experienced stress during authentication and loan application stages due to complex forms and unclear validation messages.
Sensitive personal and financial data handling raised concerns about trust and privacy.
The overall user journey lacked a sense of clarity and safety, leading to friction and drop-offs.
Impact on Engagement and Market Reach
The redesigned authentication flows for AutoFi’s dealership app reduced the time dealers spent filling out loan applications, minimizing frustration and improving clarity. With an estimated 20 users in the test group, the new process cut application time by 30%, allowing dealers to complete the process more quickly. The experience resulted in a 45% increase in successful loan submissions.
The Analysis
To redefine the perception of cruises, we conducted extensive research on audience preferences, digital engagement trends, and effective media strategies.
Research Findings
The redesigned authentication flows for AutoFi’s dealership app reduced the time dealers spent filling out loan applications, minimizing frustration and improving clarity. With an estimated 20 users in the test group, the new process cut application time by 30%, allowing dealers to complete the process more quickly. The experience resulted in a 45% increase in successful loan submissions.
The Solution
To address these challenges, we redesigned the loan application experience with a focus on clarity, guidance, and reassurance.
We simplified the flow by clearly breaking down each step of the loan process and reducing unnecessary input fields. Progress indicators were introduced to help users understand where they were and what came next. Key actions and messages were rewritten in plain language to reduce confusion and cognitive load.
The result was a smoother, more confident journey for users applying for dealership loans one that balanced business requirements with human understanding.
Check out my other projects!
Portfolio Explorer
AutoFi
To improve clarity and flow across the AutoFi loan application steps.
Client
AutoFI
Year
2021
Services
Figma
Web Design
Industry
Dealership
The Challenge
Redesigning AutoFi’s loan application flow to improve clarity, reduce user friction, and align the experience with dealership-specific needs. The goal was to make the process simpler and more intuitive for both dealerships and customers.
Key Issues
The dealership loan process was confusing for users, with unclear steps and inconsistent communication.
Users experienced stress during authentication and loan application stages due to complex forms and unclear validation messages.
Sensitive personal and financial data handling raised concerns about trust and privacy.
The overall user journey lacked a sense of clarity and safety, leading to friction and drop-offs.
Impact on Engagement and Market Reach
The redesigned authentication flows for AutoFi’s dealership app reduced the time dealers spent filling out loan applications, minimizing frustration and improving clarity. With an estimated 20 users in the test group, the new process cut application time by 30%, allowing dealers to complete the process more quickly. The experience resulted in a 45% increase in successful loan submissions.
The Analysis
To redefine the perception of cruises, we conducted extensive research on audience preferences, digital engagement trends, and effective media strategies.
Research Findings
The redesigned authentication flows for AutoFi’s dealership app reduced the time dealers spent filling out loan applications, minimizing frustration and improving clarity. With an estimated 20 users in the test group, the new process cut application time by 30%, allowing dealers to complete the process more quickly. The experience resulted in a 45% increase in successful loan submissions.
The Solution
To address these challenges, we redesigned the loan application experience with a focus on clarity, guidance, and reassurance.
We simplified the flow by clearly breaking down each step of the loan process and reducing unnecessary input fields. Progress indicators were introduced to help users understand where they were and what came next. Key actions and messages were rewritten in plain language to reduce confusion and cognitive load.
The result was a smoother, more confident journey for users applying for dealership loans one that balanced business requirements with human understanding.