Portfolio Explorer
Game day on Tap
Game Day on Tap is a Dallas–Fort Worth–based eCommerce startup specializing in customizable mini kegs for sports fans. I partnered with the UX lead to design a unified digital experience that streamlined product customization and checkout while elevating the brand’s online presence.
Client
Game day on tap
Year
2024
Services
E-commerce
Figma
Industry
Sports
Challenge
Game Day on Tap is a small, Dallas–Fort Worth-based eCommerce platform offering customizable mini rigs for sports fans. The brand faced challenges with inconsistent visuals, a weak online presence, and limited ability to engage its audience.
Key Issues
Inconsistent Visual Identity - The site’s visuals did not align with the brand’s personality, leading to a disjointed and forgettable user experience.
eCommerce Flow Gaps - Beyond aesthetics, the site’s purchase journey needed structural improvements to enhance usability and conversions.
Market Positioning & Audience Engagement
Analysis
This project was mainly focused on branding. The goal was to give Game Day on Tap a stronger identity and create a digital experience that felt more cohesive and memorable. The research helped understand how people emotionally connect with the brand and what makes them decide to buy.
Research & Insights
The Solution
The redesigned experience brought consistency to the visuals, tone, and product presentation. It introduced clear product photos, simple customization steps, and a fun, energetic brand voice that reflects the spirit of sports and community.
The final handoff included:
A refined typography system to maintain visual consistency.
A mini brand book outlining logo usage, color palette, and tone guidelines.
A set of “do’s and don’ts” for future content and visual updates.
All supporting website assets and layout files prepared for smooth implementation.
PS: After the website launch, some visuals or layouts may appear different from the original design.
Feel free to reach out or check the Figma file with me to see the original version and intended details.
Check out my other projects!
Game day on Tap
Game Day on Tap is a Dallas–Fort Worth–based eCommerce startup specializing in customizable mini kegs for sports fans. I partnered with the UX lead to design a unified digital experience that streamlined product customization and checkout while elevating the brand’s online presence.
Client
Game day on tap
Year
2024
Services
E-commerce
Figma
Industry
Sports
Challenge
Game Day on Tap is a small, Dallas–Fort Worth-based eCommerce platform offering customizable mini rigs for sports fans. The brand faced challenges with inconsistent visuals, a weak online presence, and limited ability to engage its audience.
Key Issues
Inconsistent Visual Identity - The site’s visuals did not align with the brand’s personality, leading to a disjointed and forgettable user experience.
eCommerce Flow Gaps - Beyond aesthetics, the site’s purchase journey needed structural improvements to enhance usability and conversions.
Market Positioning & Audience Engagement
Analysis
This project was mainly focused on branding. The goal was to give Game Day on Tap a stronger identity and create a digital experience that felt more cohesive and memorable. The research helped understand how people emotionally connect with the brand and what makes them decide to buy.
Research & Insights
The Solution
The redesigned experience brought consistency to the visuals, tone, and product presentation. It introduced clear product photos, simple customization steps, and a fun, energetic brand voice that reflects the spirit of sports and community.
The final handoff included:
A refined typography system to maintain visual consistency.
A mini brand book outlining logo usage, color palette, and tone guidelines.
A set of “do’s and don’ts” for future content and visual updates.
All supporting website assets and layout files prepared for smooth implementation.
PS: After the website launch, some visuals or layouts may appear different from the original design.
Feel free to reach out or check the Figma file with me to see the original version and intended details.
Check out my other projects!
Portfolio Explorer
Game day on Tap
Game Day on Tap is a Dallas–Fort Worth–based eCommerce startup specializing in customizable mini kegs for sports fans. I partnered with the UX lead to design a unified digital experience that streamlined product customization and checkout while elevating the brand’s online presence.
Client
Game day on tap
Year
2024
Services
E-commerce
Figma
Industry
Sports
Challenge
Game Day on Tap is a small, Dallas–Fort Worth-based eCommerce platform offering customizable mini rigs for sports fans. The brand faced challenges with inconsistent visuals, a weak online presence, and limited ability to engage its audience.
Key Issues
Inconsistent Visual Identity - The site’s visuals did not align with the brand’s personality, leading to a disjointed and forgettable user experience.
eCommerce Flow Gaps - Beyond aesthetics, the site’s purchase journey needed structural improvements to enhance usability and conversions.
Market Positioning & Audience Engagement
Analysis
This project was mainly focused on branding. The goal was to give Game Day on Tap a stronger identity and create a digital experience that felt more cohesive and memorable. The research helped understand how people emotionally connect with the brand and what makes them decide to buy.
Research & Insights
The Solution
The redesigned experience brought consistency to the visuals, tone, and product presentation. It introduced clear product photos, simple customization steps, and a fun, energetic brand voice that reflects the spirit of sports and community.
The final handoff included:
A refined typography system to maintain visual consistency.
A mini brand book outlining logo usage, color palette, and tone guidelines.
A set of “do’s and don’ts” for future content and visual updates.
All supporting website assets and layout files prepared for smooth implementation.
PS: After the website launch, some visuals or layouts may appear different from the original design.
Feel free to reach out or check the Figma file with me to see the original version and intended details.